Self-proclaimed traveling tailors and long-standing collaborators Art Comes First delve deep into the Fred Perry archive, reinterpreting key pieces through the rude boy lens. For this collection, Art Comes First takes inspiration from photographer Dave Hendley, who captured the spirit of rude boy culture in Jamaica and the UK in the late ‘70s. Fusing styling from these images with archive Fred Perry designs, this collection continues Hendley’s narrative, using clothes as a way of storytelling.
